By Kedson Ngwira

PERSONAL INFO

• Full Name: Lovemore Allan Majuta
• Origin of the Name “SevenOmore”: Back in Form 1 at Kamuzu Barracks, my friend Innocent Mwanjabe used to call me “Lomore.” I didn’t like it, so I decided to change it. I wanted a number in my name, so I replaced “L” with “7,” forming “7-O-MORE.”
• Date of Birth: 26th November 1994
• Highest Academic Qualification: MSCE attained in 2012. I plan to return to school for higher education soon after taking a break due to personal reasons.
• Favourite Food: Nsima
• Record Label: Urban Link Muzical Village
• Favourite Colour: Black
• Relationship Status: Taken
• Other Occupations: I am an upcoming entrepreneur and also work with ULAVi Limited Company, which promotes and protects the art of individuals in general.

MUSIC JOURNEY

• What Drove You Into Music? I was born an artist. Initially, I did carbon drawings but later focused on music. I started composing my own songs in Standard 5, and I still have those songs.

WHO’S WHO ON YOUR 265 URBAN MUSIC LIST

• Best Friend in Music: Everyone who supports my music
• First Professional Song: Masiku Apadziko, but I gained recognition with Std 7c
• First Professional Producer: Salem Mitambo
• Best Producer Worked With: Seven‘O’more
• Studio Production or Rapping First? Studio production came first
• Favourite Local Urban Artist: Darley Christian
• Favourite International Urban Artist: Kanye West
• Favourite Local TV Presenter: Anyone who knows how to engage viewers
• Favourite Local TV Channel: None in particular
• Favourite Local Videographer: Lex Gong’ah
• Favourite Local Music Video: No specific one, I watch any

YOUR TAKE ON 265 URBAN MUSIC PODIUM

• L City or BTz Leading Musically? Both. However, most BTz artists sound the same, but they dominate more than Mgabu, whereas LLz artists are unique but often struggle with audio production quality.
• Who’s Ruling the 265 Urban Music Industry? I don’t know, but whoever it is, I bet I’m one of them and better.
• Most Embarrassing Moment as an Artist:
  1. My first interview at Timveni Radio with Tilda was rescheduled to a live TV interview because I was late, which I didn’t enjoy.
  2. The Nation Newspaper included me in their “Artist of the Week” article and revealed my MSCE scores, making it seem like I pursued music because I couldn’t get into UNIMA despite good grades.
• Most Memorable Moment: When Jay Stranger gifted me a studio sound card at a time when my studio had shut down due to a dead sound card.
• Music Then vs. Now: Music today is just as dope as back in the day. I bet in 2078, I’ll also say today’s music was better.
• Promoting the Urban Music Industry in Malawi: Artists should treat music as a business. Managers should develop strong business plans. Every artist should have business management knowledge or entrepreneurship skills. Additionally, there should be an organization of urban producers to rate productions (audio and video) to eliminate subpar content and ensure industry growth.

YOUR LIFE & MUSIC IN GENERAL

• Describe the Following in One Word:
  • Joy Nathu: Hardworking & Talented
  • Gwamba: Creative
  • Omexeler: Friendly
  • Lexgong’a (Motion Pictures): Creative & Hardworking
• Most Cherished Collaboration: Every collab with Basemen
• Dream Collaborations: Nasty C and Khadija Nina or Enya
• Best Local Urban Hit This Year: I can’t choose one. My top picks: Std 7c, Question Tags, Delilah, Zoti Ndimakukonda, and Apse Mtima.

ABOUT URBAN MUSIC LINK VILLAGE (UMlv) Urban Link Muzical Village (ULMV) is a record label under ULAVi, founded in 2014 by Seven’O’more and T-Bag. Based in Area 36, Lilongwe, ULMV has signed various artists and models, including Zindo, Kushie, Palessa, Mazzo Openga, Dalrey Christian, Black Tai, Decide, Character C, Ekari, and Jesus Cyree. Many have yet to release music publicly, but I guarantee they are better than many known urban artists.

LET’S TALK PERSONAL

• Describe Yourself: Hardworking, creative, and focused. I don’t hold grudges, respect everyone, and am a God-fearing person—hence why I often scream “OOH MY GOD” in my songs.
• Ideal Best Man If You Got Married: Any of these – Zindo, Ezra Ntsindula, Lonjezo Noel Banda, Christopher Jaffu, or Kupasi Christopher Katsonga
• Biggest Pet Peeves: Being lied to, gossip, and being taken for granted
• Dream Holiday Destination: Dubai or Canada
• Religious Affiliation: Christianity (CCAP Member)
• Person to Lay First Wreath If You Passed On: Chiyambi Majuta
• Dream Car: BMW or Benz
• Family Size: 10 members
• Favourite Chilling Spot in Lilongwe: Mostly at the studio, so I can’t tell
• Daily Motivation: Reading stories of people who made it from nothing
• Other Talents Besides Music: Acting
• Hidden Facts About You:
  • I have a short temper but control it well.
  • I am a good pretender.
  • I smoke weed.
  • I do every genre, not just trap.

MESSAGE TO 265 DIE-HARDS (FANS) To my fans: You are my bosses. Without you, I wouldn’t be making music. Keep supporting my music, and I will keep entertaining you. Even if I die, my music will live on in your minds and be passed down to your grandchildren.

To all die-hards: Hard work is the only way to make it. Be unique and creative. Avoid hating or judging others’ work because critics make those they criticize better while they themselves stagnate. Appreciating others’ work will help you grow—skills are acquired, not inborn.